While we were considering our relevance on Google, we came upon a larger question:  is Google relevant to us?  I mean, what happens if we did not have to depend on Google for our sustenance?  What happens if there are other alternatives that make life, and business, flow easier and less expensively?  More important, what if these alternatives end up taking up less of our precious time?

Maybe we're crazy.  Maybe cells won't divide, proteins don't synthesize, and life can no longer exist on Earth, without the Google "catalyst."

Are we slaves to an ever-changing algorithm, where the value it places on us is how much money we spend on it?  If that's true, then the largest, best financed companies are relevant, and the mom-and-pops, the glue that holds the country together, are, well, irrelevant?  Is it right to measure ourselves by this?

Should I have to restrict the highlighting of the text in this sentence to words I want a search engine to see -- not the words I want the reader to focus on?

Let's just assume we've hit a temporary Luddite insanity for the moment, and let you give your opinions on the topic.

Does Google make you feel you are getting pushed out?  Do you feel you are spending too much time on pleasing a search algorithm, and too little time saying what you want?  Do you feel you are constantly trying to second-guess some "thing" that has no meaning other than an arbitrary, electronic popularity contest, but no soul?

 

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